Choosing Benjamin Moore Paints Over Other Paint Brands And Why You Should Too
Not all paints are created equal—here’s why we stand by Benjamin Moore.
When it comes to transforming a room, paint is your most powerful (and affordable) tool. But here’s the catch: not all paint performs the same. Sure, the shade might look similar on the swatch—but what happens when it hits the wall, meets the kids, and goes up against years of real life?
At Colour Coders & Decor, we’ve tried the rest… and we’ve stuck with the best: Benjamin Moore.
So, Why Benjamin Moore?
Here’s what makes this paint brand our #1 pick—and why your home deserves nothing less.
1. Unmatched Colour Precision
Benjamin Moore doesn’t outsource colour—they create it. With over 3,500+ hues and their exclusive Gennex® Colour Technology, you get richer pigments, longer-lasting vibrancy, and colours that don’t fade into the background (literally).
Colour Coders Bonus: Our experts use Benjamin Moore’s proprietary matching tools to find your perfect shade—even from fabric samples, tiles, or that magazine you ripped out last month.
2. Built for Real Life (and Real Walls)
Benjamin Moore paints are engineered for durability and performance, meaning fewer coats, better coverage, and superior washability. Whether it’s sticky fingers, kitchen grease, or bathroom steam—Benjamin Moore holds up.
Pro Pick: Aura® Interior—the best in class for coverage, colour retention, and mildew resistance. Just ask any contractor or designer.
3. Low Odour, Low-VOC = High Peace of Mind
A healthier home starts with healthier air. Benjamin Moore offers many low- and zero-VOC options that are safer for families, pets, and the planet.
Try Eco Spec® WB or ben® Zero-VOC lines for worry-free refreshes.
4. Finish Options for Every Surface
Walls? Trim? Cabinets? Ceilings? They all need different finishes to look their best—and Benjamin Moore delivers with a full sheen spectrum, from Ultra-Matte to High Gloss.
Plus, specialty formulas like Aura® Bath & Spa are designed specifically for moisture-prone spaces, giving you targeted performance where it counts.
5. They’re Innovators, Not Imitators
Benjamin Moore isn’t riding trends—they’re setting them. With a 100+ team of chemists and designers behind every can, they’re constantly improving formulas, launching new collections, and redefining what paint can do.
Exclusively Available at Canadian Retailers Like Us
Unlike big box store brands, you won’t find Benjamin Moore in every aisle—and that’s by design. The brand is sold exclusively through local retailers like Colour Coders & Decor, who know the product inside out and offer personalized, expert guidance.
Why It Matters Where You Buy, Too
Sure, you could grab a can of generic paint off a shelf somewhere. But at Colour Coders, we offer:
✔ One-on-one colour consultations
✔ Accurate colour matching technology
✔ Benjamin Moore sample pots for at-home testing
✔ Expert recommendations on finish, sheen, and prep
✔ Support long after you leave the store
We’re not just selling paint—we’re helping you create spaces that feel like you.
The Colour Coders Promise
We’ve chosen Benjamin Moore because it matches our own commitment to quality, creativity, and community. Whether you’re painting your first condo, your forever home, or your next big project, we believe your walls deserve the best.
🎨 Let’s paint with purpose. Let’s paint with Benjamin Moore.
